We always talk about media critics ones who cover movies, music, and books. Believe it or not there are people out there who do makeup reviews on products for millions to watch. The main platform for these reviews is Youtube where makeup artists that have 8 million or more followers who watch them on a weekly basis. Youtube stars like Jeffree Star, James Charles, Jaclyn Hill, Olivia Vargus, etc.
One of my personal favorites to watch review makeup is Jeffree Star, who has 13 million subscribers and his net worth is estimated at a shocking $50 million. He has his own makeup line Jeffree Star Cosmetics which is sold by the makeup distributor Sephora. Star is known for his cosmetics line and his ability to tell the truth no matter whose feelings he hurts. He has multiple reviews of top makeup brands like Fenty Beauty, Kylie Cosmetics, and E.L.F.. I enjoy watching Jeffree's videos covering the brands and how he goes about the review. Instead of beating around the bush he is very blunt like coming out and saying "I would not by this product for this price." he does use some vulgar language when discussing the quality of the product. He reviews Fenty Beauty by pop star Rihanna and starts off very positive discussing the quality of her foundation and how there are 40 different shades. Star typically will give background information on the product he is testing then followed up by a brutally honest review. One of my favorite videos is when Star does a full face of makeup on his channel of makeup brands that hate him from his bad reviews of their products.
Jeffree Star typically doesn't do positive reviews of makeup as he is so blunt and forward with his opinions. However, recently he released one of his most positive reviews on the makeup brand E.L.F. which is sold in stores like Walmart or Target. Like I stated earlier Star loves to give honest reviews and loves to stir up drama with big brands. He gave a honest review on Kylie Cosmetics receiving a ton of backlash by the multi millionaire and her family. Star overall I think is a great critic because he doesn't beat around the bush and as the kids would say 'keeps it real'.
Next I want to discuss someone that I've loved for a long time and have followed his career for as long as I can remember. James Charles, a name not new to my blog along with his makeup he does reviews as well. James is like a breath of fresh air compared to Star as he takes a softer approach to his reviews. He did a review on Tarte Shape Tape Foundation which faced heavy controversy for only releasing two darker shades the rest being very pale in color. He talks about how huge of a fan he is of Tarte cosmetics but how the foundation product was a let down compared to their very popular Shape Tape Concealer. Charles also doesn't use vulgar language when discussing products and doesn't have brands that hate on him as much as Star does. Overall I would say James approach is softer but not as affective as Jeffree's but both are very successful in their media platform of makeup.
I typically don't watch or read reviews due to the fact that I just don't care that much unless I plan on purchasing the product. I've used multiple products that the two have used/reviewed on their accounts, and I'm glad they do reviews of affordable makeup instead of the expensive brands. Both have different techniques and approach their reviews differently but both are successful in their critiques.
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